Why shop with THE BICYCLE CHAIN

We are part of a group of family owned and run bike shops with stores in Yeovil, Taunton, Bridgwater, Weston-Super-Mare and Hereford.

When you buy from us you are supporting a local family run business who cares for it's customers, it's staff and supports cycling in it's local community.

We are passionate about cycling, getting our local communities cycling and keeping them cycling.

We call all customers who buy a bike from us

We know from experience that the more you enjoy cycling the more often you will get out on your bike and the faster you will achieve your goals that made you want to start cycling in the first place.

The single biggest factor that will affect your enjoyment is making sure you have the right bike to meet your goals and that you have the right size to fit you.

That is why our team is on hand to answer any questions you may have and to help guide you to choose the right bike for your needs.

You will receive a follow up call from our team who will discuss your bike purchase with you and make sure you are buying the right size bike.

We fit the bike to you

After buying the right bike, adjusting the bike to fit you will make the next biggest impact on you enjoying cycling and getting out on your bike more often. When it comes to bike fitting a small adjustment can have a big impact on how comfortable you are on your bike. We are all different shapes and sizes and a few small tweaks go a long way.

When you buy a bike from us in the store or come to collect your Click & Collect order we will adjust your new bike to fit you.

This includes adjusting saddle height, saddle position and where possible adjusting the brake levers / gear shifters.

We will also adjust any accessories you have purchased with your bike where applicable.

FREE 6 week CHECK

Our bikes are built by professional mechanics, but with all new bikes there is bedding in period where gear and brake cables will stretch and need to be adjusted.

We know that a smooth running bike is more enjoyable and confidence inspiring to ride.

When you buy a bike from us you will get a free service at your nearest Bicycle Chain store within 6 weeks of taking delivery of your bike.

The free service is put in place to make sure the bike you have purchased is running correctly and to adjust out any cable stretch that happens to any new bike.

The type of bike you have bought and the type of riding you have planned will affect how soon you need to book your free service.

However if you experience any issues at any time you should stop riding your bike and book your bike in for its free service immediately.

15% Off accessories voucher

We know that after you have bought the right and adjusted it to fit you, being as comfortable as possible on the bike could be the difference between achieving your goals or not.

The more comfortable you are, the more you will enjoy cycling and the more you enjoy cycling, the more often you will get out of your bike.

Having a spare inner tube, patches, pump and tools to fix a puncture are a must to give you the confidence to get out on those longer rides without the worry of getting stranded.

Preparing for all conditions will keep you riding when you might otherwise not get out on your bike. Lights for riding in traffic or at night or mudguards and jackets for when it's wet. 

Even having the right clothing to allow you to move freely, keep you cool, warm, dry or padded shorts to keep you comfortable on longer rides all make a huge difference.

To help you get all the kit you are going to need, with all bike sales you will receive an informational bike pack that contains a 15% Off accessories voucher inside.

This voucher is redeemable at your nearest Bicycle Chain, Rock & Road or Climb On Bikes Store. We currently have stores in Yeovil, Taunton, Bridgwater, Weston-Super-Mare and Hereford. We hope to see you in store soon.

If you are buying online you can simply use the PROMO CODE: ACCESSORIES15 during the checkout to receive 15% OFF accessories when you buy a bike at the same time.

Top Quality 2 Man Delivery Service

We pay for a premium 2 man delivery service ensuring that your bike will arrive with you on schedule and in perfect condition.

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Opening times

  • Mon - Sat: 9.00am - 17:30pm
  • Sunday: Closed